ACADEMY CATASTROPHE

July 2015

Location: Hamburg, HfbK

Graduation Project

Photography: Marc Brüneke, Tim Albrecht

Participative showroom platform that introduced the Curated Catastrophe Service

The installed showroom platform demonstrated and displayed the service of the Curated Catastrophe during the graduation show 2015 at Hochschule für bildende Künste Hamburg (academy of fine arts Hamburg).

The showroom started with a pretty bourgeois set up, being devastated as a showcase during the opening ceremony. The following 5 days it steadily grew and changed. Visitors could instantly jump into the game, supported by captivating Studio C.A.R.E. information team & building team.
Going from devastation over playful tryout to rebuild, there was something to do for everybody.

A catalogue of the benefits of the Curated Catastrophe service completed the performative sales experience – which was the platforms ultimate goal: working similar to a showroom in a furniture warehouse, where customers have the chance to test and try the displayed interior.